Plump. Hydrate. Bloom.

Experience deeply hydrated, visibly firmer skin with our peptide-powered moisturizer.

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Wild, Clean and Conscious Beauty

We deliver radiant skin powered by Icelandic nature. We formulate high -performance formulas with wildcrafted, sustainable arctic ingredients that are good for you and the planet. Safe for even the most sensitive skin.

OUR STORY

Wildflower Oil Cleanser

A gentle and effective oil-to-milk cleanser that effortlessly removes dirt, excess oil and makeup in one easy cleanse without any irritation. Oil cleansers work with the concept that oil attracts oil and while doing so provide a gentle thorough cleanse.

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“ I love the salt scrub, it has done a lot for my stretchmarks after pregnancy and was really the only thing that worked.”

– Lilja Björk Icelandic Moss Saltscrub

“ The face oil is an absolute game changer. It has not only hydrated and moisturized my skin but I now have a glow…even without a makeup. I just love it.”

– Alexis Arctic Youth Face Oil

“ This cleanser removes makeup without stripping your face or leaving it oily, leaving your skin soft and youthful. A little goes a long way.”

– Anna WILDFLOWER OIL CLEANSER

The Glow Journal

The Ancient Art of Gua Sha

  In the realm of skincare rituals, there's a time-honored practice that's been garnering attention for its transformative effects: Gua Sha. This ancient Chinese technique, pronounced "gwah-shah," has been cherished...

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Astaxanthin: Beauty Secret From Iceland

Derived from microalgae cultivated in the unpolluted waters of Iceland, Astaxanthin boasts an antioxidant power that surpasses many well-known skincare staples. With an astonishing 6000 times the antioxidant power of vitamin...

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