We sat down with ANGAN's founder and formulator, Íris Laxdal, to talk through the thinking behind Lupine Bloom Moisturizer, from the Icelandic flower that inspired it to how she hopes it feels in your daily routine.

What inspired you to create Lupine Bloom Moisturizer?

I have always been drawn to creating skincare that truly nurtures and restores the skin. With Lupine Bloom, my goal was a moisturizer that supports the feel of elasticity, strength, and resilience, while still being gentle enough for sensitive skin. I wanted it to feel like a moment of care in your day, lightweight, soothing, and hydrating, helping your skin feel stronger, softer, and more radiant, whatever your skin type.

How does the Icelandic landscape shape this formula?

Growing up in Iceland, I have always been surrounded by a landscape that is rugged and delicate at once. Lupine thrives here even in harsh conditions, strong, resilient, and full of life. That resilience is at the heart of Lupine Bloom. By working with Icelandic botanicals, I wanted to create a moisturizer that helps skin feel cared for and supported, so that every application brings a little of that Icelandic strength into your daily ritual.

Lupine peptides are a standout ingredient. Why did you choose them, and how are they made?

White lupine has been valued for centuries for its role in both health and skin care. In Lupine Bloom, lupine peptides work alongside the skin's own structure, helping to support a firmer, smoother feel and the appearance of a healthy-looking barrier over time. The seeds themselves are carefully sourced from a sustainable farm and processed using a bio-enzymatic method that preserves the integrity of the peptides while keeping to organic standards. For me, it is a way to bring resilience into the formula without cutting corners on how it is made.

What do niacinamide and panthenol add to the formula?

Niacinamide, or vitamin B3, is a gentle but effective ingredient that helps smooth the look of fine lines, refine texture, and support the feel of a strong barrier. I love that it works alongside lupine peptides to support firmness while still being suitable for sensitive skin. It is like giving your skin a calming, strengthening hug every day. Panthenol, or provitamin B5, is a classic hydrator that softens and nourishes. Paired with lupine peptides, niacinamide, and our Icelandic botanicals, it helps lock in hydration so skin feels supple, which keeps the whole formula gentle enough for most skin types.

Is Lupine Bloom suitable for sensitive skin?

Absolutely, sensitive skin was a key consideration from the start. Every ingredient was chosen for gentleness and compatibility, while still aiming to deliver a real, feel-good result. The formula is soothing and lightweight, so even the most delicate skin can benefit from its hydrating, strengthening feel without discomfort.

How should people use it, and is there a way to get more from it?

Use one to two pumps morning and night on clean skin, gently massaging over the face, neck, and décolletage. The texture absorbs quickly, so it layers easily under sunscreen or makeup in the morning and finishes an evening routine well. Applying it to slightly damp skin can help lock in extra hydration, and pairing it with gentle cleansing, like our Wildflower Oil Cleanser, helps the rest of your routine absorb more comfortably. Most of all, treat it as a daily ritual rather than a task. A few consistent, mindful minutes each morning and evening make the biggest difference.

• Lupine peptides, to support the feel of firmness and resilience.
• Niacinamide, to help smooth the look of texture and fine lines.
• Panthenol, to lock in hydration and keep skin feeling supple.
• The Icelandic Botanical Complex, our wildcrafted whole-plant blend.

Every morning and evening offers a small pause, a chance to nurture your skin and yourself.

Let Lupine Bloom Moisturizer be that quiet, restorative moment in your day. Try it, and feel the difference for yourself.

Continue Reading

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• The Icelandic Botanical Complex
• Icelandic Wildcrafted Wonders